About Us
Wadaa Dates… the authenticity of Madinah in every bite
Wadaa Dates is a Saudi brand owned by Wadaa Al-Thahabiyya Company, headquartered in Madinah — the birthplace of the world's finest dates. Our idea was born from a genuine desire to present Madinah's dates to the world in a modern form worthy of their heritage and spiritual standing.
Our factory combines traditional craftsmanship in sorting and selecting the finest dates with the latest manufacturing, filling and packaging lines, producing a complete range that suits every taste and occasion.
Vision
To be the leading Saudi brand globally in manufacturing and exporting premium date products, and a trusted ambassador for the heritage of Madinah dates in every home around the world.
Mission
We manufacture and pack premium date products to the highest standards of quality and food safety, relying on modern manufacturing techniques and advanced production lines.
![Premium dates on an ornate tray with traditional Arabian decor](https://wadaaco.com/wp-content/uploads/2026/08/wadaa-brand-story-وضاء-قصة-العلامة-التجارية.png")
Radiance, Worldwide
To be the leading Saudi brand globally in manufacturing and exporting premium date products, and a trusted ambassador for the heritage of Madinah dates in every home around the world.
Quality, Every Batch
We manufacture and pack premium date products to the highest standards of quality and food safety, relying on modern manufacturing techniques and advanced production lines, to deliver an authentic and healthy food experience that reflects the value of dates in Saudi and Islamic culture.
What Guides Every Batch We Make
Five principles that shape how we source, produce and deliver every Wadaa product.
- Authenticity — Celebrating the heritage and cultural identity of Saudi dates.
- Quality — A non-negotiable commitment to the highest food-safety standards at every stage of production.
- Innovation — Developing new products that meet the tastes of local and global customers.
- Responsibility — Supporting Saudi farmers and the local date supply chain.
- Trust — Complete transparency with our customers and partners in every interaction.
The "Wadaa Dates" Brand Story
The name "Wadaa" (وضاء) is derived from radiance, purity and brightness — the very meanings we strive to reflect in every date that leaves our factories. We chose Madinah as our home because it is the birthplace of the world's finest dates, and because we believe that proximity to the land is the first step toward an authentic, fresh product.
In our Madinah factory, handcraft meets modern technology: from precise sorting and cleaning, through advanced filling and packaging lines, to finished products that carry the Wadaa name with confidence and pride.